... expressiveness (PEX) to examine on the consumers’ intention to adopt mobile applications (m-apps) as another mean in purchasing tourism-related product and services via their mobile devices. The study also included gender as moderating variable. Design/methodology/approach Partial least square-structural...

...Jun-Jie Hew; Voon-Hsien Lee; Keng-Boon Ooi; June Wei Purpose – Considering the lack of understanding of the mobile applications (mobile apps) market and low usage rates among Malaysians, Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) was adapted to investigate the determinants...