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Keywords: Multi-method research
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2016) 116 (3): 526–545.
Published: 11 April 2016
... also provide managers to clearly direct CRM system adoption, thus ensuring a highly successful outcome. Design/methodology/approach – The authors conducted a sequential multi-method research in Europe. The initial qualitative phase constituted 62 in-depth interviews. Using Keeney’s (1992) value...
