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Keywords: Narrative transportation theory
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems 1–28.
Published: 01 May 2026
... positions it as a powerful tool for enhancing narrative transportation. Consequently, this study hypothesizes: Minwoo Lee can be contacted at: mlee37@uh.edu 03 07 2025 18 12 2025 16 02 2026 19 03 2026 Extended reality Narrative transportation theory Memorability...
Includes: Supplementary data
