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Keywords: Netnography
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2026) 126 (3): 785–812.
Published: 18 August 2025
...-Technology Fit (TTF) theory. Design/methodology/approach The research uses a multi-method approach (text mining and thematic analysis) to analyze textual data from 703 articles retrieved from ProQuest using the netnography approach. Findings The topics identified using structural topic modeling...
