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Keywords: Online comments
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2024) 124 (9): 2791–2814.
Published: 25 July 2024
...Shutian Wang; Yan Lin; Lu Yan; Guoqing Zhu Purpose Online comments significantly impact consumer choice and product sales. Existing research focuses on the direct effects of online comments on product sales, whereas studies on the spillover effects of online comments are relatively limited...
