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Keywords: Promotion focus
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2020) 120 (6): 1041–1057.
Published: 08 June 2020
... and promotion focus had positive impacts on the “inspired-by state”, and subsequently the “inspired-to state”, which in turn positively influenced customers' purchasing intentions. However, media richness has a negative impact on the “inspired-by state”. Originality/value This study provides the first...
Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2014) 114 (5): 817–831.
Published: 03 June 2014
..., and it addresses the moderating effect of promotion focus on the relationship between ethical leadership and work engagement. Design/methodology/approach – The paper uses a sample of 239 supervisor-subordinate dyads collected from a large economic research institution in northern Taiwan to test all...
