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Keywords: Self-determination theory (SDT)
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2022) 122 (1): 251–271.
Published: 17 November 2021
... 06 2021 28 07 2021 13 10 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Gamification Brand attachment Self-determination theory (SDT) Interdependent self-construal Online brand community Brand attachment is a core...
Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2019) 119 (7): 1515–1534.
Published: 02 September 2019
...Tao Wang; Yalan Li; Minghui Kang; Haichao Zheng Purpose The purpose of this paper is to apply the self-determination theory (SDT) to propose a research model that incorporates the SDT framework and contextual variables as determinants and self-identity and social identity as mediating constructs...
