... customer inspiration on social media from three perspectives: source characteristics, platform characteristics and personal characteristics, which subsequently lead to impulsive buying. Since the conceptualization of source credibility includes three mostly reported components: attractiveness, expertise...

...-star chain, five-star luxury hotels). © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Online hotel reviews Reviewer qualification and credibility Reviewer level Hotel classification Source credibility Review helpfulness Reviewing behavior...