... on the identified areas of tourism and hospitality, marketing, retailing, service operations, manufacturing and healthcare. Findings The subject experts first share an overview of the use of GAI, followed by the relevant opportunities and challenges in implementing GAI in each identified area. Afterwards, based...

...María Vallespín; Sebastian Molinillo; Francisco Muñoz-Leiva Purpose Due to the advances in smartphones, many companies in the tourism industry have launched mobile applications intended to reach their target audience. Design of these smartphone strategies requires identification of the profiles...

...Tiago Oliveira; Maria F. Martins Purpose The paper seeks to investigate the factors that affect the adoption of e‐business by firms belonging to European Union (EU) countries, by comparing the effect across two different industries: telecommunications (telco) and tourism. Design/methodology...