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Keywords: Alignment
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Journal Articles
Journal:
IMP Journal
IMP Journal (2017) 11 (1): 109–126.
Published: 13 March 2017
... into account views from relationship partners and how they should be aligned in internal as well as a relational context. Design/methodology/approach The portfolio literature is reviewed (most recent, seminal, IMP related) and considered in the context of both the sales organization and the customers...
