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Keywords: B2B marketing
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Journal Articles
Journal:
IMP Journal
IMP Journal (2015) 9 (2): 163–176.
Published: 06 July 2015
... and networks develop. Construction of meaning B2B marketing Storytelling Business relationships Interaction behaviours Interactive communication © Emerald Group Publishing Limited 2015 Dr Antonella La Rocca can be contacted at: antonella.la.rocca@bi.no The main tenets...
Journal Articles
Journal:
IMP Journal
IMP Journal (2015) 9 (2): 208–226.
Published: 06 July 2015
...Sabine Gebert Persson; Lars-Gunnar Mattsson; Christina Öberg Purpose – Recently, increased interest has been devoted to discuss theory development in relation to business-to-business (B2B) marketing. The purpose of this paper is to explore these thoughts through describing and analyzing research...
