Keywords: Brand performance
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Journal Articles
Journal: IMP Journal
IMP Journal (2018) 12 (1): 192–208.
Published: 12 March 2018
... 12 2016 21 07 2017 18 12 2017 03 01 2018 Marketing mix Brand performance Retailer-based brand equity Brand is one of the most important company assets which plays an important role to improve the lives of consumers and also contributes to the financial equity...

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