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Keywords: Conceptual paper
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Journal Articles
Journal:
IMP Journal
IMP Journal (2015) 9 (2): 208–226.
Published: 06 July 2015
... in IMP research, namely, the internationalization of firms. Had we chosen another phenomenon previously studied in IMP, such as technological development or purchasing, the findings might had turned out differently. B2B marketing Theory Network approach Internationalization IMP Conceptual...
