Keywords: Corporate banking industry
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From a service-dominant logic to a good-dominant logic: Consequences for the buyer-seller relationships of a corporate bank

Daniela Andreini, Jari Salo, Robert Wendelin, Giuditta Pezzotta, Paolo Gaiardelli
Journal: IMP Journal
IMP Journal (2015) 9 (3): 250–266.
https://doi.org/10.1108/IMP-07-2015-0034
Published: 19 October 2015
... of productization of services for the buyer-seller relationships. Dr Daniela Andreini can be contacted at: daniela.andreini@unibg.it © Emerald Group Publishing Limited 2015 Buyer-seller relationships Corporate banking industry Productization Productized services Many manufacturing...
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