Keywords: Customer
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal: IMP Journal
IMP Journal (2017) 11 (2): 230–250.
Published: 12 June 2017
... for a detailed analysis of the individual initiation processes as well as a comparison of them, in which their general patterns and issues can be identified. On the basis of these patterns, in turn, a theory can be developed. The relationships initiated by the start-ups are customer relationships, product...

or Create an Account

Close Modal
Close Modal