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Keywords: Customer
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Journal Articles
Journal:
IMP Journal
IMP Journal (2017) 11 (2): 230–250.
Published: 12 June 2017
... for a detailed analysis of the individual initiation processes as well as a comparison of them, in which their general patterns and issues can be identified. On the basis of these patterns, in turn, a theory can be developed. The relationships initiated by the start-ups are customer relationships, product...
