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Keywords: Customer portfolios
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Journal Articles
Journal:
IMP Journal
IMP Journal (2017) 11 (1): 109–126.
Published: 13 March 2017
...Ann Højbjerg Clarke; Per Vagn Freytag; Judith Zolkiewski Purpose The purpose of this paper is to extend the discussion about customer portfolios beyond simple identification of models and how they can be used for balanced resource allocation to a discussion about how portfolios should take...
