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Keywords: Interaction behaviours
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Journal Articles
Journal:
IMP Journal
IMP Journal (2015) 9 (2): 163–176.
Published: 06 July 2015
... of cognition in interaction behaviours in business relationships, the authors examine two research streams that offer perspectives on interaction processes akin to the IMP – the socio-cognitive perspective and the practice-based approach to markets and marketing. Findings – The two research streams...
