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Managerial implications of research on inter-organizational interfaces: The case of key account management

Björn S. Ivens, Catherine PARDO
Journal: IMP Journal
IMP Journal (2016) 10 (1): 25–49.
https://doi.org/10.1108/IMP-06-2015-0030
Published: 14 March 2016
... on business-to-business markets, which is key account management (KAM). Design/methodology/approach – The authors used the Ebsco Database entering “account management” as a key word in the title row. The search provided 51 papers to which the authors added four MSI reports written by Moriarty...
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