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Keywords: Managerial implications
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Journal Articles
Journal:
IMP Journal
IMP Journal (2016) 10 (1): 25–49.
Published: 14 March 2016
...Björn S. Ivens; Catherine PARDO Purpose – The purpose of this paper is to identify what managerial implications research related to inter-organizational interfaces has been produced in marketing. For this aim, the authors focus on a specific concept implemented in many firms that operate...
