Keywords: Productization
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

From a service-dominant logic to a good-dominant logic: Consequences for the buyer-seller relationships of a corporate bank

Daniela Andreini, Jari Salo, Robert Wendelin, Giuditta Pezzotta, Paolo Gaiardelli
Journal: IMP Journal
IMP Journal (2015) 9 (3): 250–266.
https://doi.org/10.1108/IMP-07-2015-0034
Published: 19 October 2015
...Professor Roberta Bocconcelli, Professor Simone Guercini and Dr Håkan Håkansson; Daniela Andreini; Jari Salo; Robert Wendelin; Giuditta Pezzotta; Paolo Gaiardelli Purpose – Productization, defined as the standardization of the production and delivery processes of services, is an approach...
View article titled, From a service-dominant logic to a good-dominant logic: Consequences for the buyer-seller relationships of a corporate bank
Open the PDF for From a service-dominant logic to a good-dominant logic: Consequences for the buyer-seller relationships of a corporate bank in another window
Add to Citation Manager for From a service-dominant logic to a good-dominant logic: Consequences for the buyer-seller relationships of a corporate bank
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal