A model for monitoring public sector Web site strategy Available to Purchase

A model for monitoring the Web site development process in the public sector is proposed and tested empirically with a sample of 76 local government Web sites. The framework consists of basic dimensions and a 2 × 2 matrix that is a simplified revision of the Mohammed et al.’s marketspace matrix. The four factors in the matrix, publicity, local service, differentiation and participation, together with two basic dimensions of attracting and delivering were proved to be important elements in a workable research framework. The effects of dimensions/factors and the role of online attracting are discussed in depth.