Does social presence drive customer brand engagement and purchase intention in the fashion retail metaverse? The moderating role of self-efficacy Available to Purchase

Durgesh Agnihotri is a PhD in business management and working as an Associate Professor in the Department of Management Studies, GL Bajaj Institute of Technology and Management, Greater Noida, India. He has more than 16 years of experience teaching PG programs. He has published articles in national/international journals of repute like the Asia Pacific Journal of Marketing and Logistics, Journal of Communication Management, British Food Journal, and many others. His areas of interest are service marketing, digital marketing, influencer marketing, sustainable consumer behavior, and research methodology.

Pallavi Chaturvedi is a PhD in business management and working as a faculty member at Amity College of Commerce and Finance, Amity University, Noida, India. She has over 15 years of experience teaching PG programs. She has published articles in national/international journals like the British Food Journal, Young Consumers, Asia Pacific Journal of Marketing and Logistics, and many more journals of repute. Her areas of interest are consumer behavior, sustainable consumption, experience economy, and research methodology.

Kriti Swarup a Professor at the Department of Management Studies at GL Bajaj Institute of Technology and Management, Greater Noida, India., specializing in Marketing. She has more than 23 years of experience teaching PG programs. Her research focuses on Marketing and Branding, with a particular interest in Social Media Marketing. Kriti Swarup holds a PhD in Retailing and aspires to publish in leading journals of academic repute, contributing significantly to the field of marketing and Branding. She has published with reputed publishers like Wiley, Emerald, and Ivey Publishing.

Anshul Mathur an Assistant Professor at the Department of Management Studies at GL Bajaj Institute of Technology and Management, Greater Noida, India., specializing in Marketing, Strategy, and entrepreneurship. His research focuses on Strategic Marketing, Branding, and entrepreneurship, with a particular interest in sustainability. He has more than 15 years of experience in teaching and Industry. Anshul Mathur holds a PhD in Strategic Management. He has published with reputed publishers like the Emerald and Ivey Publishing.

Vikas Tripathi is a professor and Head of the Department of Management Studies at GL Bajaj Institute of Technology and Management, Greater Noida, India. He has published scores of research papers in national/international journals/conferences. His areas of interest are research methodology, international business, and operations management. He has 23-plus years of teaching experience with a specialization in marketing and operations management.

Nripendra Singh is a tenured Full Professor of Marketing in the Department of Business, Economics and Communication, College of Science, Technology, and Business at the Pennsylvania Western University. He is a post-doc fellow of the Global Institute of Flexible Systems and Technology and “Campus-2-Capitol Fellow” of Bard College, NY. He earned two doctorate degrees and two MBA degrees. As a certified professional, he completed the Preparing Future Faculty program at Iowa State University. Dr Singh is an avid researcher and is on the editorial board and reviewers committee of several reputed journals. He has published and presented more than a hundred research articles in reputed journals and conferences.