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Does social presence drive customer brand engagement and purchase intention in the fashion retail metaverse? The moderating role of self-efficacy

Durgesh Agnihotri, Pallavi Chaturvedi, Kriti Swarup, Anshul Mathur, Vikas Tripathi, Nripendra Singh

Internet Research (2025) 35 (6): 2342–2365.

https://doi.org/10.1108/INTR-01-2024-0030

Published: 25 November 2024

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