Issues

Special issue: Esports: A Multidisciplinary Research Perspective. Guest Editors: Yue Meng-Lewis, Hongfei Liu, Simon Chadwick and Sascha L. Schmidt

Guest editorial: Esports: a multidisciplinary research perspective and future research direction

Yue Meng-Lewis; Hongfei Liu; Simon Chadwick; Sascha L. Schmidt
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Esports business ecosystem and its lifecycle: a case study of Zhongxian Esports Town in China

Zhengyang Li; Qi Peng; Nicolas Scelles
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Corporate social and digital responsibility in esports

Dimitrios Kolyperas; Christos Anagnostopoulos; Ismini Pavlopoulou; Argyro Elisavet Manoli; Simon Chadwick
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Mainstreaming stardom: the intersection of national identity, digital fan culture, and esports athlete branding

Yiran Su; Dongqi Wang; Wanting Sun
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Mediating social phygital experiences in the context of esports tournaments

Alex Baudet; Marie-Agnès Parmentier
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The esports experience economy: a multiple-case study of esports events, peripherals and fashion

Tom Brock; Garry Crawford
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Gotta take my avatar shopping: impacts of interactive virtual shopping in esports

Yongjin Hwang; Keshav Gupta; Deokkyung Ock
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Eliciting public beliefs about metaverse esports

Ali B. Mahmoud
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Supplementary data
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Understanding esports player preferences: which self-definitional needs drive their satisfaction?

Weisha Wang; Wentong Liu; Haiming Hang; Zhifeng Chen
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Effect of in-game situations and advertisement animation in eSports on visual attention, memory, brand attitude and behavioral intentions

Byungjae Min; Daehwan Kim; Yong Jae Ko
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