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Journal Articles

Not so positive, please!: Effects of online consumer reviews on evaluations during the decision-making process

Blanca Hernandez-Ortega

Internet Research (2019) 29 (4): 606–637.

https://doi.org/10.1108/INTR-07-2017-0257

Published: 04 January 2019

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Journal Articles

The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior

Lorena Blasco-Arcas, Blanca Hernandez-Ortega, Julio Jimenez-Martinez

Internet Research (2014) 24 (3): 393–412.

https://doi.org/10.1108/IntR-02-2013-0023

Published: 27 May 2014

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Journal Articles

Differences between potential, new and experienced e‐customers: Analysis of e‐purchasing behaviour

Blanca Hernández‐Ortega, Julio Jiménez‐Martínez, M. José Martín‐DeHoyos

Internet Research (2008) 18 (3): 248–265.

https://doi.org/10.1108/10662240810883308

Published: 06 June 2008

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