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Journal Articles

Understanding the differential effectiveness of marketer versus user-generated advertisements in closed social networking sites: an empirical study of WeChat

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Teng Teng, Huifang Li, Yulin Fang, Lingzhi Shen
Journal: Internet Research
Internet Research (2022) 32 (6): 1910–1929.
https://doi.org/10.1108/INTR-04-2021-0268
Published: 17 March 2022
View article titled, Understanding the differential effectiveness of marketer versus user-generated advertisements in closed social networking sites: an empirical study of WeChat
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Journal Articles

Relative advantage of interactive electronic banking adoption by premium customers: The moderating role of social capital

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Chun Kwong Chan, Yulin Fang, Huifang Li
Journal: Internet Research
Internet Research (2020) 30 (2): 357–379.
https://doi.org/10.1108/INTR-06-2018-0280
Published: 24 September 2019
View article titled, Relative advantage of interactive electronic banking adoption by premium customers: The moderating role of social capital
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