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Journal Articles

Exploring user engagement behavior with short-form video advertising on short-form video platforms: a visual-audio perspective

Available to Purchase
Lin Xiao, Xiaofeng Li, Jian Mou
Journal: Internet Research
Internet Research (2026) 36 (1): 154–188.
https://doi.org/10.1108/INTR-07-2023-0521
Published: 03 December 2024
View article titled, Exploring user engagement behavior with short-form video advertising on short-form video platforms: a visual-audio perspective
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Journal Articles

Guest editorial: Exploring the research opportunities and challenges in the metaverse

Free
Xusen Cheng, Jian Mou, Xiao-Liang Shen, Triparna de Vreede, Rainer Alt
Journal: Internet Research
Internet Research (2024) 34 (1): 1–8.
https://doi.org/10.1108/INTR-10-2023-0994
Published: 01 February 2024
View article titled, Guest editorial: Exploring the research opportunities and challenges in the metaverse
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Journal Articles

Exploring consumers' response to text-based chatbots in e-commerce: the moderating role of task complexity and chatbot disclosure

Open Access
Xusen Cheng, Ying Bao, Alex Zarifis, Wankun Gong, Jian Mou
Journal: Internet Research
Internet Research (2022) 32 (2): 496–517.
https://doi.org/10.1108/INTR-08-2020-0460
Published: 12 July 2021
View article titled, Exploring consumers' response to text-based chatbots in e-commerce: the moderating role of task complexity and chatbot disclosure
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Journal Articles

International buyers’ repurchase intentions in a Chinese cross-border e-commerce platform: A valence framework perspective

Available to Purchase
Jian Mou, Jason Cohen, Yongxiang Dou, Bo Zhang
Journal: Internet Research
Internet Research (2020) 30 (2): 403–437.
https://doi.org/10.1108/INTR-06-2018-0259
Published: 06 November 2019
View article titled, International buyers’ repurchase intentions in a Chinese cross-border e-commerce platform: A valence framework perspective
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