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Journal Articles

Consumer response toward native advertising on social media: the roles of source type and content type

Mikyoung Kim, Doori Song, Ahnlee Jang

Internet Research (2021) 31 (5): 1656–1676.

https://doi.org/10.1108/INTR-08-2019-0328

Published: 02 March 2021

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Journal Articles

Brand-related user-generated content on social media: the roles of source and sponsorship

Mikyoung Kim, Mira Lee

Internet Research (2017) 27 (5): 1085–1103.

https://doi.org/10.1108/IntR-07-2016-0206

Published: 02 October 2017

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Journal Articles

Consumer reviews: reviewer avatar facial expression and review valence

Mira Lee, Mikyoung Kim, Wei Peng

Internet Research (2013) 23 (2): 116–132.

https://doi.org/10.1108/10662241311313277

Published: 29 March 2013

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