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Journal Articles

Factors influencing mobile services adoption: a brand‐equity perspective

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Wei‐Tsong Wang, Hui‐Min Li
Journal: Internet Research
Internet Research (2012) 22 (2): 142–179.
https://doi.org/10.1108/10662241211214548
Published: 30 March 2012
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Journal Articles

Factors influencing consumption experience of mobile commerce: A study from experiential view

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Min Li, Z.Y. Dong, Xi Chen
Journal: Internet Research
Internet Research (2012) 22 (2): 120–141.
https://doi.org/10.1108/10662241211214539
Published: 30 March 2012
View article titled, Factors influencing consumption experience of mobile commerce: A study from experiential view
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