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Journal Articles

Dark patterns, dimmed brands: the erosion of equity through deceptive design in e-commerce

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Vibhav Singh, Niraj Kumar Vishvakarma, Vinod Kumar
Journal: Internet Research
Internet Research (2026) 36 (2): 847–872.
https://doi.org/10.1108/INTR-07-2024-1026
Published: 24 January 2025
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