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Branded app attractiveness: investigating its influence on branded app engagement from the interpersonal attraction perspective

Internet Research 1–21.

https://doi.org/10.1108/INTR-10-2024-1625

Published: 31 March 2026

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Includes: Supplementary data

Journal Articles

Capturing behavioural outcomes through branded applications: the perspective of the investment model

Timmy H. Tseng, Sara H. Hsieh, Crystal T. Lee

Internet Research (2022) 32 (5): 1532–1561.

https://doi.org/10.1108/INTR-08-2020-0452

Published: 21 December 2021

View article titled, Capturing behavioural outcomes through branded applications: the perspective of the investment model

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Journal Articles

Development and validation of an internet entrepreneurial self-efficacy scale

Yi-Shun Wang, Timmy H. Tseng, Yu-Min Wang, Chun-Wei Chu

Internet Research (2020) 30 (2): 653–675.

https://doi.org/10.1108/INTR-07-2018-0294

Published: 10 December 2019

View article titled, Development and validation of an internet entrepreneurial self-efficacy scale

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Journal Articles

Investigating online consumers’ responses to product presentation modes: Does product type really matter?

Yi-Shun Wang, Ching-Hsuan Yeh, Yu-Min Wang, Timmy H. Tseng, Hsin-Hui Lin, Shinjeng Lin, Min-Quan Xie

Internet Research (2019) 29 (6): 1233–1255.

https://doi.org/10.1108/INTR-07-2017-0258

Published: 07 February 2019

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Journal Articles

Online brand community response to negative brand events: the role of group eWOM

Aihwa Chang, Sara H. Hsieh, Timmy H. Tseng

Internet Research (2013) 23 (4): 486–506.

https://doi.org/10.1108/IntR-06-2012-0107

Published: 09 August 2013

View article titled, Online brand community response to negative brand events: the role of group eWOM

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Branded app attractiveness: investigating its influence on branded app engagement from the interpersonal attraction perspective

Capturing behavioural outcomes through branded applications: the perspective of the investment model

Development and validation of an internet entrepreneurial self-efficacy scale

Investigating online consumers’ responses to product presentation modes: Does product type really matter?

Online brand community response to negative brand events: the role of group eWOM

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Branded app attractiveness: investigating its influence on branded app engagement from the interpersonal attraction perspective

Capturing behavioural outcomes through branded applications: the perspective of the investment model

Development and validation of an internet entrepreneurial self-efficacy scale

Investigating online consumers’ responses to product presentation modes: Does product type really matter?

Online brand community response to negative brand events: the role of group eWOM

Email alerts

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