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Journal Articles

Many a little makes a mickle: avatar accumulability and loyalty

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Shih-I Tai, Tzu-Ling Huang, Hsin-Yi Huang, Chieh-Ni Wu, T.C.E. Cheng, Ching-I Teng
Journal: Internet Research
Internet Research (2025)
https://doi.org/10.1108/INTR-06-2023-0494
Published: 17 February 2025
View article titled, Many a little makes a mickle: avatar accumulability and loyalty
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Includes: Supplementary data
Journal Articles

Friend-connecting affordances: playing online games to contact friends

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Gen-Yih Liao, Tzu-Ling Huang, Alan R. Dennis, Ching-I Teng
Journal: Internet Research
Internet Research (2024) 34 (4): 1249–1272.
https://doi.org/10.1108/INTR-06-2022-0419
Published: 31 July 2023
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Journal Articles

Evaluating e-commerce website qualities: personality traits as triggers

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Fan-Chen Tseng, Tzu-Ling Huang, T. C. E. Cheng, Ching-I Teng
Journal: Internet Research
Internet Research (2023) 33 (2): 741–773.
https://doi.org/10.1108/INTR-01-2021-0001
Published: 02 June 2022
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Journal Articles

Why future friends matter: impact of expectancy of relational growth on online gamer loyalty

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Gen-Yih Liao, Tzu-Ling Huang, T.C.E. Cheng, Ching-I Teng
Journal: Internet Research
Internet Research (2020) 30 (5): 1479–1501.
https://doi.org/10.1108/INTR-08-2019-0342
Published: 23 June 2020
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