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Journal Articles

Is being human-like beneficial? The effect of anthropomorphism on chatbot persuasion in e-commerce

Mengru Yang, Xixian Peng, Qiuzhen Wang, Yuxiang Chris Zhao, Xinwei Wang

Internet Research (2025)

https://doi.org/10.1108/INTR-10-2023-0866

Published: 17 March 2025

View article titled, Is being human-like beneficial? The effect of anthropomorphism on chatbot persuasion in e-commerce

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Includes: Supplementary data

Journal Articles

Effect of consistency of the review set on causal attribution: the moderating roles of repeating purchase cues and product knowledge

Xiao Peng, Hessam Vali, Xixian Peng, Jingjun (David) Xu, Mehmet Bayram Yildirim

Internet Research (2026) 36 (2): 660–682.

https://doi.org/10.1108/INTR-06-2023-0469

Published: 29 January 2024

View article titled, Effect of consistency of the review set on causal attribution: the moderating roles of repeating purchase cues and product knowledge

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