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Journal Articles

Emojis and assertive environmental messages in social media campaigns

Tae Hyun Baek, Seeun Kim, Sukki Yoon, Yung Kyun Choi, Dongwon Choi, Hyejin Bang

Internet Research (2022) 32 (3): 988–1002.

https://doi.org/10.1108/INTR-11-2020-0638

Published: 09 September 2021

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Journal Articles

Characters’ persuasion effects in advergaming: Role of brand trust, product involvement, and trust propensity

Internet Research (2019) 29 (2): 367–380.

https://doi.org/10.1108/IntR-01-2018-0021

Published: 01 March 2019

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Journal Articles

E-WOM messaging on social media: Social ties, temporal distance, and message concreteness

Yung Kyun Choi, Yuri Seo, Sukki Yoon

Internet Research (2017) 27 (3): 495–505.

https://doi.org/10.1108/IntR-07-2016-0198

Published: 05 June 2017

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