... purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence . Augmented reality AR Mixed reality Spatial computing Inspiration Hedonic benefit Utilitarian benefit Enhancement...

... (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence Metaverse Ethics Virtual reality Augmented reality Integrative review...

...M. Claudia tom Dieck; Nina Krey; Eleanor Cranmer Purpose The current study explores two distinct augmented reality (AR) experiences (hedonic and utilitarian) to determine the drivers of satisfaction and word-of-mouth (WOM). Specifically, this research investigates how different AR characteristics...

...Kai-Yu Wang; Abdul Rehman Ashraf; Narongsak Thongpapanl; Idaf Iqbal Purpose This study proposes a framework that demonstrates how the perceived value of augmented reality (AR) shopping influences the formation of psychological ownership of product and technology. The mediating role of flow...

...Chongyang Chen; Kem Z.K. Zhang; Zhaofang Chu; Matthew Lee Purpose In the growing information systems (IS) literature on metaverse, augmented reality (AR) technology is regarded as a cornerstone of the metaverse which enables interaction services. Interaction has been identified as a core...

...Eugene Cheng-Xi Aw; Garry Wei-Han Tan; Keng-Boon Ooi; Nick Hajli Purpose The present study aims to propose a framework elucidating the attributes of mobile augmented reality (AR) shopping apps (i.e., spatial presence, perceived personalization and perceived intrusiveness) and how they translate...

... 09 05 2022 Augmented reality Location-based games Locative media Location-based IT Territory Territoriality Exploration Location-based information technologies (IT) capture the users' physical location and create a representation of it in the digital realm (Liberati, 2018...

...Jihye Park; Dongwoo Ko Purpose The purpose of the present research was to examine the effects of content, spatial, temporal and social presences stimulated by augmented reality (AR) technology on game enjoyment and continuing behavioral intention. Design/methodology/approach A total of 355...

... of this paper is to investigate the mechanism by which uses and gratification (U&G) constructs predict continuance intention to play (ContInt) the augmented reality game Pokémon Go (PG), through multiple serial mediation technique, with enjoyment and flow as mediators. The model also integrates other...

...Tseng-Lung Huang; Feng Hsu Liu Purpose – The purpose of this paper is to examine the extent to which presence, media richness, and narrative experiences yield the highest experiential value in augmented-reality interactive technology (ARIT). Design/methodology/approach – A survey...