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Keywords: C2C interactions
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Journal Articles
Journal:
Internet Research
Internet Research (2014) 24 (3): 393–412.
Published: 27 May 2014
.... Specifically, the paper proposes that including online cues related to Customer to customer (C2C) interactions and coproduction in the engagement platform determines customer co-creation experiences. Moreover, the paper tests for the relationship between the co-creation experience and customer's purchase...
