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Keywords: Construal-level theory
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Journal Articles
Internet Research (2017) 27 (3): 495–505.
Published: 05 June 2017
... messages are more motivating. The difference occurs because construal-level theory is more effective among strong E-WOM ties. Originality/value By studying senders’ perspectives, the authors make a new theoretical and practical contribution to the emerging literature on E-WOM communication...

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