..., authentic fashion experiences via “lifestyle branding”. Research limitations/implications The case studies highlight the need for future cross-cultural research on esports experiences, particularly how regional differences shape consumer behaviour. The impact of emerging technologies like virtual...

..., drinks, cosmetics, movies, concerts and travel. There are several other SNS that provide SNS gifting services including Facebook (i.e. Facebook Gifts) and LINE (i.e. Line Gifts). However, there is a lack of understanding about what makes people give gifts via SNS. Consumer behaviour Mixed...

..., it contributes to research on consumer behavior, ratings and electronic word-of-mouth literature (e.g. Lin and Xu, 2017). By stressing the role of the consumer as a party being rated, this study explores novel grounds since consumers are traditionally seen as the authors of ratings, rather than the targets [2...

...’ offline transaction behaviours. In addition, there is a considerable amount of research about the adoption of new technologies, but there is a scarcity of studies looking specifically at the financial services and banking industry. Consumer behaviour Customer loyalty Cross-buying Survival analysis...

... Publishing Limited 2016 Internet Internet marketing Consumer behaviour Social networks Community networks User involvement As of June 2014, more than 277 million Americans spent an average of 32 hours each week online (www.internetworldstats.com). With such a large percentage...

...) and postgraduates (PGs) of mobile apps and the purpose of this paper is to suggest implications for consumer behaviour theory and marketing practice for the two groups of students. Design/methodology/approach – Literature informed us of the paucity of research on the relationship between behavioural theory...

... of using e-tourism services. Ryan and Rao (2008) modified the TAM to find explanations for consumer behavior with regard to purchases of tourism services via the internet. Ryan and Rao also proposed another factor influencing the acceptance of technology: confidence about system security. Other...

...’ adoption of M-coupon applications. Nevertheless, perceived value does not entirely explain mobile consumers’ behavior. Consumers’ behavior may also be affected by other factors, such as individual differences. The significant influence of individual differences on information systems (IS) using decisions...

...Weng Marc Lim Purpose – The purpose of this paper is to present an integrated information systems–consumer behavior (IS-CB) model for e-shopping to examine the antecedents and consequences of e-shopping and usage behavior. Design/methodology/approach – The study tests 320 usable responses...

.... © Emerald Group Publishing Limited 2013 Consumer reviews Avatar Facial expression Causal attribution Consumer behaviour Consumers H1. A reviewer with a happy‐looking avatar will be perceived as higher in agreeableness than a reviewer with an angry‐looking avatar...

... online behavior patterns that exhibited urban and rural differences, with the goal of providing service providers an understanding and mastery of their target users. Online payment Online behaviour pattern Urban and rural differences Multilevel latent class analysis Consumer behaviour Rural...

... Emerald Group Publishing Limited 2013 Utilitarian‐hedonic dual mediation model (UHDM) Usage Purchase Games SEM CFA Consumers Consumer behaviour H_1p. Hedonic consumption will have a positive effect on game purchase. H_1u. Hedonic...

... to shop online. H3. Blog readers’ attitudes toward shopping online will positively affect their intentions to shop online. © Emerald Group Publishing Limited 2013 Blogging Recommendations Online shopping Trust Reputation Electronic commerce Blogs Consumer behaviour...

... Limited 2013 Cross‐media, Synergy Traditional channel Online presence Newspapers Circulation change United Kingdom Consumer behaviour Information media For almost a century the printing operations of newspapers have remained highly stable. The newspaper industry has long been seen...

..., 2008). Commitment to a virtual community is characterized by the member's helping behavior and active participation in the activities of the virtual community, based on a strong psychological attachment to it. Internet Consumer behaviour Trust Electronic commerce Web sites Internet marketing...

... and consumer behavior. Dennis et al. (2009) developed a conceptual model to explain e‐consumer behavior. In their model, e‐consumer intentions to purchase from an e‐retailer is positively influenced by positive attitudes toward the e‐retailer. In sum, the results of previous studies indicated...

... value markets and rules for marketing plans. The research variables are easy to obtain via retailers’ systems. The found customer values, RFM markets, shopping association rules, and marketing decision rules can be discovered via the framework of this research. Taiwan Consumer behaviour Customer...

... are developed and presented. © Emerald Group Publishing Limited 2012 Impulse buying Website design Presence M‐R model Consumer behaviour Buying behaviour Impulse buying is usually described as a sudden, compelling, hedonically complex purchasing behavior that lacks deliberate...

... procrastination Online consumer procrastination Scale development Construct validity Consumer behaviour Electronic commerce Online retailers invest considerable amounts of money and effort in order to entice customers into visiting their web‐based stores (Cho, 2004 ; Ilfeld and Winer, 2001...

...; and 2. social network analysis. Text mining Social networks Data analysis Internet Consumer behaviour Information exchange Digital communication systems The importance of information exchange via the internet is becoming even more significant with the growth of virtual communities...