... ANCOVA and regression analysis enables the study of attitude formation and yields encouraging results. Findings The study finds that high‐involvement consumers focus on systematic cues (e.g. product attributes) in evaluating product quality. However, when they feel that their initial search yields...

...Robert Davis; Bodo Lang; Neil Gautam Purpose It is assumed that consumers consume games to experience hedonic and utilitarian value. However, there is no conceptual model or empirical evidence that supports this hypothesis in the game context or clarifies whether these consumption values have dual...

...Mira Lee; Mikyoung Kim; Wei Peng Purpose The purpose of this paper is to explore how the facial expression of the reviewer's avatar interacts with the valence of the consumer review to influence consumer purchase decisions. Design/methodology/approach A 2 (facial expression of the reviewer's...

...Ching‐Jui Keng; Hui‐Ying Ting; Ya‐Ting Chen Purpose The aim of this study is to investigate the effects of different virtual product experiences (VPEs, interpersonal and machine) on sense of virtual community (SOVC) for consumers. Furthermore, parasocial interaction (PSI) and the sequence of VPEs...

...Jumin Lee; Do‐Hyung Park; Ingoo Han Purpose With the increasing influence of online consumer reviews (OCRs) on a consumer's decision making, online sellers have begun to embed the OCRs in their advertisements (OEAs). This study has the following two research objectives: first, to investigate...

..., the consumer's adoption and use of a certain web site recommendation system as well as the main psychological outcomes involved. Design/methodology/approach The approach takes the form of theoretical modelling. Findings A conceptual model is proposed and discussed. A total of 20 research propositions...

...L. Martinez‐Lopez; F.J. Martinez‐Lopez; Kyle B. Murray; Jianping Liang; Gerald Häubl Purpose This paper seeks to review current research on assistive consumer technologies (ACT 1.0) and to discuss a series of research challenges that need to be addressed before the field can move towards tools...

...Hilde A.M. Voorveld; Peter C. Neijens; Edith G. Smit Purpose The aims of this paper are to provide an integrated literature review of factors influencing consumers' responses to brand websites; to describe the state of research in the past ten years; and to give an overview of the theories used...

...Frances Slack; Jennifer Rowley; Sue Coles Purpose The purpose of this paper is to complement existing work on multi‐channel environments of shopping experiences and retail channels by exploring the use of different channels in the consumer decision‐making processes associated with ticket purchase...