...Yulu Sun; Qixing Qu Purpose Seller trust plays a pivotal role in adopting and using digital technology in cross-border e-commerce (CBEC), and research has also consistently highlighted the role of trust in the interaction between humans and technology. Based on empowerment and value co-creation...

...Xiao-Yu Xu; Syed Muhammad Usman Tayyab; Fang-Kai Chang; Kai Zhao Purpose This study elicits the critical attributes, consequences and values associated with the purchasing process in the context of cross-border e-commerce (CBEC). The purpose is to provide a better understanding of the fundamental...

...Jian Mou; Jason Cohen; Yongxiang Dou; Bo Zhang Purpose The purpose of this paper is to develop and test a model of the uncertainties and benefits influencing the repurchase intentions of buyers in cross-border e-commerce (CBEC). Design/methodology/approach The authors draw on the valence...

... of cross-border e-commerce in the business-to-consumer context. The findings can help researchers and practitioners understand the barriers to cross-border e-commerce, and devise strategies to overcome these barriers. The scope of this study is narrowed to individual buyers making purchases...