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Keywords: E-commerce chatbots
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Journal Articles
Is being human-like beneficial? The effect of anthropomorphism on chatbot persuasion in e-commerce
Available to Purchase
Journal:
Internet Research
Internet Research (2025)
Published: 17 March 2025
... motivation serves as a boundary condition for the negative effect of anthropomorphism. Practical implications Chatbot designers should be cautious when using anthropomorphism in e-commerce chatbot design. The use of machine-like languages may be more persuasive than that of human-like languages...
Includes: Supplementary data
