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Keywords: Electronic commerce (e-commerce)
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Journal Articles
Investigating online consumers’ responses to product presentation modes: Does product type really matter?
Available to PurchaseYi-Shun Wang, Ching-Hsuan Yeh, Yu-Min Wang, Timmy H. Tseng, Hsin-Hui Lin, Shinjeng Lin, Min-Quan Xie
Journal:
Internet Research
Internet Research (2019) 29 (6): 1233–1255.
Published: 07 February 2019
... Product type Product knowledge Electronic commerce (e-commerce) Product presentation mode Virtual reality (VR) Compared to the static picture mode, VR provides better interactivity and vividness: specifically, VR can increase sensory depth (one of the dimensions of vividness) more than static...
