Keywords: Emoji
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Journal Articles
Internet Research 1–18.
Published: 03 September 2025
...Qin Sun; Rajasree K. Rajamma; Lin Lu Purpose This study aims to better understand why consumers and firms use emojis in text messaging, including the contexts in which emojis are most frequently used and potential adverse consumer reactions. Design/methodology/approach The critical incident...
Journal Articles
Internet Research (2022) 32 (3): 988–1002.
Published: 09 September 2021
...Tae Hyun Baek; Seeun Kim; Sukki Yoon; Yung Kyun Choi; Dongwon Choi; Hyejin Bang Purpose The authors aim to examine how emojis interact with assertiveness in social media posts to encourage social media engagement and cooperation in environmental campaigns. Design/methodology/approach Two...

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