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Keywords: Engagement behavior
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Journal Articles
Journal:
Internet Research
Internet Research (2026) 36 (1): 154–188.
Published: 03 December 2024
... the impacts of three visual features (number of shots, pixel-level image complexity and vertical versus horizontal formats) and two audio features (speech rate and average spectral centroid) on user engagement behavior. Design/methodology/approach We conducted a field study on TikTok. To test our various...
