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Keywords: Engagement platforms
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Journal Articles
Journal:
Internet Research
Internet Research (2014) 24 (3): 393–412.
Published: 27 May 2014
...Lorena Blasco-Arcas; Blanca Hernandez-Ortega; Julio Jimenez-Martinez Purpose – The purpose of this paper is to elaborate on the concept of engagement platforms and the theories of co-creation of value to analyze the purchase as a context for customers to co-create their own experiences...
