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Keywords: Experiential view
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Journal Articles
Journal:
Internet Research
Internet Research (2012) 22 (2): 120–141.
Published: 30 March 2012
...Min Li; Z.Y. Dong; Xi Chen Purpose The purpose of this study is to interpret consumers' emotion in their consumption experience in the context of mobile commerce from an experiential view. The study seeks to address concerns about the experiential aspects of mobile commerce regardless...
