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1-3 of 3
Keywords: Heuristic–systematic model
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Journal Articles
Who benefits when AI summarizes? Evidence from a natural experiment on digital inequality between macro and micro creators
Available to Purchase
Journal:
Internet Research
Internet Research 1–25.
Published: 09 June 2026
... rights only AIGS Digital inequality Creators’ rewards Creative effort Heuristic-systematic model National Natural Science Foundation of China 72101104 National Natural Science Foundation of China 72471106 Soft Science Special Project of Gansu Basic Research Plan...
Journal Articles
Reexamining review variance and movie sales: the inverted-U-shaped relationship and boundary conditions
Available to Purchase
Journal:
Internet Research
Internet Research (2024) 34 (4): 1427–1455.
Published: 20 November 2023
...Jungwon Lee; Cheol Park Purpose This study is based on the heuristic-systematic model (HSM) to dynamically examine the effect of review variance on sales and the boundary conditions that mitigate this effect. Design/methodology/approach Based on the theoretical domain of HSM, a conceptual...
Journal Articles
Achieving mobile social media popularity to enhance customer acquisition: Cases from P2P lending firms
Available to Purchase
Journal:
Internet Research
Internet Research (2019) 29 (6): 1386–1409.
Published: 09 July 2019
...Helen S. Du; Xiaobo Ke; Wei He; Samuel K.W. Chu; Christian Wagner Purpose The purpose of this paper is to draw on social exchange theory and heuristic–systematic model to examine how peer-to-peer (P2P) lending firms can enhance their customer acquisition by achieving mobile social media popularity...
