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Keywords: Heuristic–systematic model
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Journal Articles
Journal Articles
Internet Research (2024) 34 (4): 1427–1455.
Published: 20 November 2023
...Jungwon Lee; Cheol Park Purpose This study is based on the heuristic-systematic model (HSM) to dynamically examine the effect of review variance on sales and the boundary conditions that mitigate this effect. Design/methodology/approach Based on the theoretical domain of HSM, a conceptual...
Journal Articles
Internet Research (2019) 29 (6): 1386–1409.
Published: 09 July 2019
...Helen S. Du; Xiaobo Ke; Wei He; Samuel K.W. Chu; Christian Wagner Purpose The purpose of this paper is to draw on social exchange theory and heuristicsystematic model to examine how peer-to-peer (P2P) lending firms can enhance their customer acquisition by achieving mobile social media popularity...

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