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Keywords: Hierarchical linear model
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Journal Articles
Journal:
Internet Research
Internet Research (2026) 36 (1): 154–188.
Published: 03 December 2024
...-form video advertising Engagement behavior Visual-audio perspective Hierarchical linear model TikTok In recent years, a new form of social media—short-form videos—has grown in popularity worldwide. These can span from a few seconds to three minutes. Users can create content they like...
