... and humor appeals, social status display and interactivity play considerable roles in the viewer’s behavioral intentions in live streaming and their effects vary across different live streaming types. Research limitations/implications This research is conducted in the Chinese context. Future research...

...Xiaoyu Yu; Sanjit Kumar Roy; Ali Quazi; Bang Nguyen; Yuqing Han Purpose For entrepreneurs operating in an Internet-of-Things (IoT) environment, it is essential to monitor more systematically, both the interaction with the consumers and the sharing of information among the consumers. The purpose...

... them into personal factors and internet factors. Sora Yoon can be contacted at: yoonsora@ajou.ac.kr © Emerald Group Publishing Limited 2016 Internet Perceived ease of use Interactivity Pro-social behavior Ease of reach Perceived reciprocity The internet is being used...

... relationship they need to establish with the public. To fill this theoretical gap, the purpose of this paper is to examine the effects of message strategy and interactivity from a relationship-building perspective within a social media context. Design/methodology/approach – Through a 2×2 between-subjects...

...Echo Huang Purpose The purpose of this paper is to examine the effects of interactive and social features on users' online experiences and their purchase intention of virtual goods from a social network site. Design/methodology/approach A banner with a hyperlink that connected to the author's...