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Journal Articles

The role of para-social relationship in live streaming virtual gift purchase: a two-stage SEM-neural network analysis

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Fangfang Hou, Boying Li, Zhengzhi Guan, Alain Yee Loong Chong, Chee Wei Phang
Journal: Internet Research
Internet Research (2024) 34 (6): 2298–2340.
https://doi.org/10.1108/INTR-09-2022-0709
Published: 14 March 2024
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Journal Articles

Factors influencing people’s continuous watching intention and consumption intention in live streaming: Evidence from China

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Fangfang Hou, Zhengzhi Guan, Boying Li, Alain Yee Loong Chong
Journal: Internet Research
Internet Research (2020) 30 (1): 141–163.
https://doi.org/10.1108/INTR-04-2018-0177
Published: 09 July 2019
View article titled, Factors influencing people’s continuous watching intention and consumption intention in live streaming: Evidence from China
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